Introduction to measurement methodologies

Name: Facebook & Instagram Marketing Measurement Course
Rating: 4.928571428571429 (14 reviews)

By Meta Blueprint
Duration 30m
Difficulty Advanced
- Credential For Completion
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.9 14 reviews

This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests versus randomized controlled trials (RCTs). You will also learn how A/B Testing, Brand Lift and Conversion Lift work.

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Experimental and observational measurement methods
- 5 m
A/B tests versus randomized controlled trials
- 5 m
Randomized controlled trials and control groups
- 5 m
A/B Testing
- 5 m
Conversion Lift
- 5 m
Brand Lift
- 5 m

Introduction to measurement methodologies

Lessons

Experimental and observational measurement methods

A/B tests versus randomized controlled trials

Randomized controlled trials and control groups

A/B Testing

Conversion Lift

Brand Lift

Review

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