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Learn new skills to build your brand or business
All Topics

Your guide to audience targeting

All Topics

Learn how to target ads to people most likely to be interested in your product.

28 results returned

  • Design creative to drive action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential

  • Define your audience

    In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.

    • Path
    • Duration 50m
    • Rating 4.6
    • Beginner
    • Credential

  • Meta Advertising Standards

    In this course, you'll learn about the Meta Advertising Standards.

    • Path
    • Duration 15m
    • Rating 4.9
    • Intermediate
    • Credential

  • Create audiences in Meta Ads Manager

    Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • Keeping Your Community of Faith Connected

    Houses of worship can build and grow their congregation community online. Use this course to build your faith institution’s online presence and learn best practices to engage your congregation.

    • Path
    • Duration 35m
    • Rating 4.6
    • Beginner
    • Credential

  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • Social Good for Business

    This course will prepare learners to use Facebook apps to promote social good through your business.

    • Path
    • Duration 30m
    • Rating 4.8
    • Intermediate

  • Mobile first fundamentals

    Understand mobile behavior and improve mobile campaign performance.

    • Path
    • Duration 5m
    • Rating 4.8
    • Beginner
    • Credential

  • Reach more people on Instagram

    Use the Instagram app to connect with your audience and reach more customers.

    • Path
    • Duration 5m
    • Rating 4.7
    • Beginner
    • Credential

  • Creative brief development

    Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.

    • Path
    • Duration 10m
    • Rating 4.3
    • Beginner
    • Credential

  • Map the Customer Journey

    This course teaches you about the customer journey and how it applies to your business online.

    • Path
    • Duration 8m
    • Rating 5.0
    • Beginner
    • Credential

  • Set marketing goals

    This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5

    • Path
    • Duration 8m
    • Rating 4.8
    • Beginner
    • Credential

  • Select Your Social Media Channels

    This course teaches you how to choose the appropriate social media channels for your business online.

    • Path
    • Duration 11m
    • Rating 5.0
    • Beginner
    • Credential

  • Tell Your Business Story

    This course teaches you the importance of developing a brand for your business.

    • Path
    • Duration 12m
    • Rating 5.0
    • Beginner
    • Credential

  • Attract an Audience on Social Media

    This course teaches you how to learn from your online audience by the way they interact with your content.

    • Path
    • Duration 13m
    • Rating 4.2
    • Beginner

  • Ad placements and formats

    Learn how using different ad formats and placements can help you reach a broader audience and create brand awareness.

    • Path
    • Duration 20m
    • Rating 4.9
    • Beginner
    • Credential