Develop community strategies and processes
In this course, you'll examine key processes that community managers use to build and scale their online communities.
All Activities
-
-
Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
-
Make strategic content decisions for a community
In this course, you'll explore best practices and tools for building an engaging content strategy for your community.
-
-
Connecting With Customers Through WhatsApp
Businesses all over the world are usingWhatsApp to get results. Discover how WhatsApp can grow your business with features that help you acquire customers, enable transactions, drive awareness, and build customer relationships.
-
-
Edlynne Laryea, Facebook
A passionate advocate of new technology, Edlynne Laryea has spent the majority of her career using emerging tech to help organizations transform how they connect with the consumers of today. She is an expert in helping companies adapt to new...
-
-
Brie Carere, FedEx
Brie Carere is the Executive Vice President and Chief Marketing and Communications Officer for FedEx Corp. In her role, Carere oversees the company’s global marketing and communications, including advertising, brand and reputation, product and business development, innovation, e-commerce, retail marketing,...
-
Rich Rao, Facebook
Rich Rao leads the Small Business Group for Facebook. Prior to Facebook, Rich spent a decade helping businesses drive innovation by adopting and leveraging cloud computing technologies at Google.
-
Mark D'Arcy, Facebook
Mark D'Arcy is the Vice President of Global Business Marketing and Chief Creative Officer at Facebook. In his role as Vice President of Global Business Marketing, Mark leads the vision and strategy for a global team of marketers that create...
-
Paying It Forward with Carolyn Everson
In this session, we’ll hear about the importance of giving back and learn about businesses that have found ways to support their communities in times of crisis.
-
Gene Alston, Facebook
Gene is responsible for the global business and operations teams for Facebook's Commerce initiatives. Gene joined Facebook in 2017 to lead the GMS Partnerships team and prior to that he spent his career in roles spanning payments, commerce and digital...
-
Monique Nelson, UWG
Monique L Nelson is chair and chief executive officer of UWG, the country's longest-standing multicultural marketing agency. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired.
-
Unsung Heroes: Ballet After Dark
Often positive change happens because of the extraordinary effort of ordinary people. Here we celebrate the stories of visionary individuals who dared to move the world to a better place.
-
Retail and eCommerce: Mainstreet meets the Digital Highway Hosted by Abbie with Jennifer Kerr and Praveen Madan
Join Praveen Madan of Kepler’s Books and Magazines and Jennifer Kerr of Tiny House Vintage and Art to learn how they and other retail and eCommerce businesses are using Facebook tools to promote their goods and services. Following the...
-
How to Communicate with Clients in a Period of Change with Jessica Jensen
In the best of times, managing a small business is hard enough. This session explores how to manage your communications with customers and other constituents during a period of intense change -- and coming out on the other side with...
-
Journeys in Supplier Diversity hosted by LaMecia Butler with Ricardo Roberts and Sydni Craig-Hart
This session helps business owners learn how to do business as a diverse supplier. Viewers will learn about Facebook’s supplier diversity efforts and hear from two entrepreneurs who will share their experiences providing goods and services to Facebook.
-
Work From Home Yoga with Ita Yoga Studio
Every business has a unique customer journey. Find out why understanding your customers’ journey is important and how mapping their journey can help you serve them more effectively.
-
Gabby and Rozalynn Goodwin, Confidence
Thirteen-year-old Gabby is the CEO of Confidence. She and her mom Rozalynn invented GaBBY Bows, the first and patented Double-Face Double-Snap Barrette to save families time, money and frustration. Solving the age-old problem of disappearing hair barrettes, GaBBY Bows are...
-
How to Make Change: Advocacy in Time of Crisis
At the federal, state and local level, policymakers are making choices that will impact every business owner. From loan and grant programs to government contracts to tax credits, never before has making your voice heard been more important. Join this...
-
Leanne Purkis, Magic Arts Studio
Leanne Purkis is an artist and teacher who has been teaching crafts to her local community since she was a teen. For 15 years, she’s brought the joy of creation to her local Bucks County, Pennsylvania through Magic Arts Studio....
-
Unsung Heroes: Vertex Effects, Inc.
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
-
Creating Live Marketing Moments
Get recommendations on how to harness the power of our Live tool, including ideas for what to go live about and tips for how to build excitement before, during, and after your Live marketing moments.
