Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
Meta Product Manager, Andre Sala, walks through destinations for going Live and what might be the best option for you based on your creator goals.
Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
This lesson covers how to set up the Conversions API with Google Tag Manager.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
Understanding how to monetize your Live content can sometimes be confusing. That's why Meta Product Marketing Manager Rochelle Robertson walk you through the basics of monetizing on Facebook and share some helpful resources.
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
Persiapan Sertifikasi Meta adalah sesi pelatihan yang dipandu oleh instruktur dan dirancang untuk memberikan panduan kepada pengiklan tentang bagaimana teknologi Meta dapat dimasukkan ke dalam strategi media. Sesi ini mencakup pemahaman tentang cara merencanakan kampanye yang memenuhi tujuan dan sasaran...
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
This course provides an overview of how to bring a business online with the WhatsApp Business app.
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.