Auction bid strategies
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
Join Facebook's Sports Team Partnership's Lead, EMEA Ronan Joyce and Spur's Social Media Lead, Craig Rodhouse as they illustrate how Spurs leveraged Facebook and Instagram in 2020 to drive business results.
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
In this course, you'll learn the features of Business Manager and how to set up an account.
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
Discover the key characteristics of marketing mix models and learn how these models work.
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
This course teaches you how to create ads from your Facebook Page.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Learn to use the experiments tool in Ads Manager to create and analyze A/B, brand survey and Advantage campaign budget tests.
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...