All Activities
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Maximize the Brand and Commerce Mix
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Retain and Grow Shoppers Online
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...
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Set up and use the Meta Pixel and Meta Conversions API for website campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Reach Your Business Goals with Reels
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
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Generate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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How to get started with Instagram Reels
This lesson prepares you to plan and create a reel for your business.
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Elevate your ad strategy with the WhatsApp Business Platform
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
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Improve Lead Quality with Conversions API for CRM
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
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Find high-quality leads this spring
Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...
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Cross-border trade: maximize international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Join our future webinars
Discover online webinars from Meta Blueprint which can help grow your business.
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Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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All About Facebook VOD with Rebecca Louise
Class is in session as fitness creator, Rebecca Louise, teaches a fun Facebook Video on Demand 101 crash course that covers how to create and monetize using Facebook VOD!
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Get Certified as digital marketing associate
Prove your marketing skills and get Meta Certified.
