To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Meta Product Manager, Andre Sala, walks through destinations for going Live and what might be the best option for you based on your creator goals.
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
This training begins with an overview of omnichannel marketing strategies and the value of connecting omnichannel data, specifically offline events. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes...
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
So you've gone Live successfully, what's next? Wellness creator and mental health advocate, Dr. Kojo Sarfo shares his best advice for how to grow your audience and promote your Live content across Instagram and Facebook.
Explore how to use opportunity score to improve your campaign performance.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
This course teaches you how to bring your business online to connect with people.
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
