Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
All Activities
-
-
-
Design a test (A/B, Conversion Lift and Brand Lift test)
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
-
Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
-
-
Engaging Your Sports Fans and Community
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
-
-
-
-
-
Improve Your Marketing Strategy With Marketing Mix Models
Discover the key characteristics of marketing mix models and learn how these models work.
-
Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
-
Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
-
Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
-
Set up, implement and verify Meta Conversions API
Learn how to set up and directly implement Meta Conversions API.
-
All About Facebook VOD with Rebecca Louise
Class is in session as fitness creator, Rebecca Louise, teaches a fun Facebook Video on Demand 101 crash course that covers how to create and monetize using Facebook VOD!
-
-
How to Build Your Facebook Live Community with Tony Directs
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
-
-
360 Strategy on Facebook and Instagram: Tottenham Hotspur
Join Facebook's Sports Team Partnership's Lead, EMEA Ronan Joyce and Spur's Social Media Lead, Craig Rodhouse as they illustrate how Spurs leveraged Facebook and Instagram in 2020 to drive business results.
-
-
Implement WhatsApp Business Management API
Learn how to implement the WhatsApp Business Management API, including management, migration, and monitoring of key elements.
-
SHELL Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API...
-
Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
