Aligning campaign objectives with business goals
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions...
Beauty creator, CandyLover89 shares real stories from her creator journey on Facebook Live and reveals her top tips and tricks for getting started successfully on Facebook Live. Get ready, get set, go Live!
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
Discover the best media practices that can help increase international sales on Meta technologies.
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
Class is in session as fitness creator, Rebecca Louise, teaches a fun Facebook Video on Demand 101 crash course that covers how to create and monetize using Facebook VOD!
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Prove your marketing skills and get Meta Certified.