This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
Learn how to select the best placements and apply mobile best practices.
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
Use the Instagram app to connect with your audience and reach more customers.
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
Prove your marketing skills and get Meta Certified.
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make...
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
