Leadership : Learn new skills to build your brand or business

Identify your community and its needs

Use personas to define your audience, and develop a consistent community brand with core values, messaging style and visuals.

Use defined milestones, success metrics and organic and paid growth strategies to successfully launch your community online.

Build, manage and motivate a team to help support your community, and document the most important operational workflows.

In this course, you'll examine key processes that community managers use to build and scale their online communities.

Learn about the role of a community manager, choose technologies that meet your needs and develop a community strategy.

Explore tips for creating a set of community guidelines, and learn ways you can help members understand and follow them.

Learn how to build, grow and maintain a meaningful community by defining its mission, goals, success criteria and guidelines.

Explore monetization strategies that you can use to generate revenue and make your community financially sustainable.