App events are the actions people take while using your app. In this course, you'll learn ways to use app events to improve your business targeting, optimization and measurement practices.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/483027/w550/rok8zan.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80ODMwMjcvdzU1MC9yb2s4emFuLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyNTc5MjkyMX19fV19&Signature=DWm-I3-oO3krQIpL1BSf1Qz1ePcsi8SJGN~Jeww3cpAYky2cNDfyzX8oligZqj-3FkphkDa9GXMNmKq9pWlfsN-lm4TXadX3fh4xayVEKjtvTzzQb6dLru4A8RAElp4jelkEVzCPW11yd8L7FDMOID5RPQ3f2rpTBEJikPl0xy~9CxGJm4Cm5i4jk8yRfOEEcjqL5mOIyfSMaz2jGiahoX7zH-9HOztu4P2nM-ZIzJButRHiK1w0B7j~7jhs6bFGTRnFbttx0ppDIl43hd8GJEi92rsNdKtQ6yIdb7fsplCzhqUGjStQn90-YzxEigaHecB23qpdHdoqMUmtlo~L5w__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
App events are the actions people take while using your app. In this course, you'll learn ways to use app events to improve your business targeting, optimization and measurement practices.